Running a successful bakery isn’t easy. It takes a lot of time, hard work, and most importantly the right marketing plan. To compete with the hundreds of other bakeries in your city and thousands more online, it’s crucial to integrate unique bakery ideas for marketing so you can stand out.
In this digital age, it’s not enough to rely on the attractiveness of your brick-and-mortar shop or the fresh fragrance of your kaiser rolls to attract customers. An effective promotion strategy will help reach thousands of new customers.
Here are some unique bakery ideas to promote your business and help you attract customers.
Invest in a Website for Your Bakery
First and foremost, you need to create a neat and attractive website that can serve as a digital store for your bakery. This gives the millions of users online a place to support your business.
When creating a website, you need to be careful with the brand elements and voice you choose to associate with your business. This comes in the form of your website format, the colors and font, high-definition pictures of your goods, and photo or video content to attract leads.
Create a Content Marketing Strategy
Content, especially video content, is the most consumed thing on the entire internet these days. So, it’s only natural for you to create a content marketing strategy that goes beyond the blogs on your site and the posts on your social media.
A content strategy should involve a strong and consistent brand voice throughout all of your marketing activities. This influences how you interact with your customers.
Try to Follow Online Food Trends
Constantly keeping up with and following new trends can be quite tiring but it can also be very profitable if done right. While most trends come in and go within a week, some others can turn into billion-dollar markets.
A good example of this is the market for gluten-free goods which is projected to grow up to $6.4 billion by 2025. There are various online tools you can use to check what’s currently on trend.
Get Your Followers Involved in the Process
People love to feel included in the products their favorite brands are creating. Running a poll or contest to decide between product designs or naming is sure to excite your followers and encourage new customers to engage.
Inclusivity can be used as a powerful tool because once you start selling the product your followers had a hand in producing, they’ll be much more motivated to buy it and share their experience with it on social media.
Encourage Reviews from Customers
According to most marketing analysts, a large majority of consumers prefer businesses that show customer reviews and are directly influenced to buy or not buy after seeing how many positive reviews they have.
Encourage your loyal customers to write good reviews for your business and the products they liked best. Then, make your reviews as visible as possible so new customers are encouraged to buy.