Tech

What Is A Progressive Web App(PWA) And Why You Should Get One

The mobile population is becoming increasingly strong, which means that more people are doing e-commerce and shopping via their phones. More than half of all sales come from mobile phones.

Because customers are getting more and more tech-savvy, e-commerce companies need to offer seamless and user-friendly mobile interfaces. If they don’t, they will be left behind.

A lot of e-commerce sites don’t work well on mobile. It’s also unlikely that people will install a native app to buy something on their phones. Your eCommerce company should find a way to reach customers on both desktop and mobile devices if you want the best results!

PWAs extend the reach and ease of use of your website to give a better user experience on any device.

What is a Progressive Web App (PWA)?

PWAs are like mobile apps but instead run inside your web browser. You don’t need to download them and install them like you would with a native app.

A Progressive Web App (PWA) is made to solve issues such as low network speed or no connection. If a website meets the requirements for being a PWA, it can be reliable, fast, and engaging for users. PWAs have changed the face of website design and development as we know it.

Amazon is one of the first examples of a progressive web application. You can head on over to their website and log in with your smartphone’s browser to give it a try.

There are many examples of progressive web apps, but another example is Gmail. Again, log into your Gmail account and you’ll experience an app-like experience that allows you to individually select emails, label them, move them between folders, and so forth. You’ll also see new emails drop into your inbox from people who are emailing you at Gmail.

What are the benefits of Progressive Web Apps (PWA)?

While PWA development can require some work up front, there are a lot of advantages to it that include faster loading times and prioritising your mobile app development. There will also be no need for an app store and reduced data needs.

Speed

PWA’s can be pre-cached so they load faster on mobile devices and don’t need to spend more time synchronizing. Many users will leave a site if it takes more than a few seconds to load, so it’s essential for your business. Faster loading also means better indexing in search engines. The result is a considerable SEO advantage for mobile-friendly PWAs.

SEO Optimization

From an SEO standpoint, PWAs are seen as websites and are indexed more comprehensively. Native apps, on the other hand, are not indexed and will not impact your SERP. In addition to being far cheaper than apps, PWAs are just websites. This means they can be shared via a link, with no worries about download limits either. You can also combine them with an optimized linking strategy to boost SEO rankings—something that native apps can’t do as easily.

Data Savings

Caching significantly reduces how much data is transferred by your app. Fewer API requests will help you with server capacity and bandwidth. Your customers will use less of their mobile data plan when browsing your app. Along with this, PWAs take up less storage space, meaning that users are more likely to download them than native apps.

Freedom from App Stores

A significant characteristic of Progressive Web Apps is that they are not available on app stores; this makes them very easy to download. You also don’t need to build, submit for review, and market a separate PWA in order to make it available. Users of our website who would like to download the app have that option available to them, which gives them a better end-user experience and will help boost app adoption.

Cost Savings

Native apps are built on different principles and require entirely different tech stacks, but PWAs use standard web-based tech that is known by frontend developers. Upgrading your site with PWA features is much cheaper and faster than developing a native app. Any changes you make will also be immediate without having to go through the Apple or Google review process.

Better UX

PWAs work for all devices, from phones to tablets and desktops. This means that it’ll automatically adjust to the device it’s being accessed on (or how users want). I find that especially helpful because it caters to the experience of others, and there’s nothing more frustrating than a broken webpage. PWAs are also designed to offer a progressive enhancement of the web. They focus on content and features that are necessary and are still accessible while limiting internet connections or browsers. Great user experiences are ensured by these two tenets.

Great customer engagement

PWAs are becoming popular for eCommerce sites because they offer better customer engagement. They can cache and work offline, meaning users can visit your site anytime and won’t leave due to a long loading time. Push notifications and location tracking make PWAs ideal for delivering relevant, personalized content to mobile users. These factors also improve the digital experience for shoppers.

Increase user conversions.

Customers these days expect everything at their fingertips. Your PWA will do wonders for your conversions and we can show you how. For example, Trivago saw a 150% rise in the number of people that added its new PWA to their home screen. 

What’s next?

Progressive Web Apps (PWAs) have become the standard for most new web browsers and applications. Noetic took full advantage of the features offered by progressive web apps, which are relatively easy to develop and deploy and provide immediate results. We have successfully delivered for our clients looking to up their game. If you want your own PWAs, look up nits.dev

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