If you’re looking to improve your website’s search engine ranking, you may be considering working with an SEO agency. This is a great decision! An SEO agency can help you achieve the ranking you desire and help your business grow. However, it’s important to understand the responsibilities of an SEO agency before signing on with one. Here is a look into the 4 main responsibilities of an SEO or social media advertising agency Dubai.
1. Keyword research
SEO agencies are responsible for conducting keyword research. This research is essential in order to identify the best keywords for your website. The agency will also use these keywords to help you create content that is optimized for search engines.
2. Analyzing your site’s link profile
SEO agencies are also responsible for analyzing your website’s link profile. This analysis helps the agency identify which websites are linking to yours, and how strong those links are. Based on this information, the agency can then work to build stronger links to your website.
3. Creating and implementing an SEO strategy
After conducting keyword research and analyzing your website’s link profile, the SEO agency Dubai will create an SEO strategy. This strategy will be tailored specifically to your website and goals. Once the strategy is created, the agency will then implement it. An SEO strategy can include things like creating new content, optimizing existing content, and building links.
4. Enhancing the overall design of your website
The agency will also work to enhance the overall design of your website. This may include things like redesigning your website’s navigation or adding visual elements to your pages. The goal is to make your website more user-friendly and easier for search engines to crawl and index, thereby playing a massive role in increasing the credibility as well as the search engine rankings of your website.
In addition to the four main responsibilities above, SEO agencies also typically offer other services such as social media marketing and reputation management. When choosing an SEO agency, be sure to ask about all of the services they offer. This will help you ensure that you are working with an agency that can provide everything you need to improve your website’s ranking.
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