Social Media

Instagram For Writers: 4 Tips And Tricks

If you’re a writer, you may agree that there are numerous ways to make money out of your skills. You may be a book author, content writer, or copywriter. Regardless, writers like you must learn how marketing works to promote your skills or write marketing material. You should be able to identify your target audience, which relates to your content.

You may have heard the term ‘online presence’ thrown around when you were trying to learn marketing. However, you might wonder what purpose this serves for a writer. By building a presence on online platforms such as social media like Instagram, you enable yourself to engage with your target audience, whether these are potential clients or readers. Moreover, by using your online presence, you get to market your brand, which in this case, is yourself. However, with all the social media platforms available, you may want to begin with Instagram, a site that allows you to share videos and photos with your audience. 

Now, you may be wondering how you can use this as a writer. After all, you’re aiming to demonstrate your way with words and not photographs. But using Instagram as a platform can give you more marketing opportunities, especially with the number of users on the site and its high engagement rate. Additionally, you can have other ways to engage with your audience and other professionals. 

To effectively use this platform as a writer, here are four tips and tricks:

1. Use Hashtags The Right Way

If you haven’t already been using these, hashtags are a great way to get your content discovered by others that aren’t currently following you on Instagram. Hashtags are a combination of words or symbols preceded by the # symbol. You can take #blessed as an example. These were made to help categorize pieces of content on the internet and boost discoverability. For instance, when you’re posting about a fantasy book you recently published, you can use #fantasybooks in the captions. Your content will then be categorized with other content that uses the same hashtag.

However, you may be wondering how you can choose the right hashtags to attract the right audience to your profile. Subsequently, you may want to consider using a hashtag generator tool. These applications that are available online use an algorithm to find out which are the best hashtags to use for your post.  

They may also show you how many people use those hashtags, allowing you to choose the hashtag with the most appropriate number of users. Furthermore, by analyzing the users that often use those hashtags, you can target your desired audience by picking out the hashtags often used by them.  

2. Use Other Tools And Services

You may eventually have so many followers that it will be challenging to react and reply to every comment made on your post. Still, however, you might wish to do so. Fortunately, on top of the features readily available on the platform itself, there are third-party tools and services that will allow you to improve your Instagram marketing by helping you manage and optimize your account. 

If you wish to record statistics, schedule posts, and grow your followers on Instagram, using such tools and services can help you accomplish your objectives. For example, if you want to gain USA followers on Instagram, you can buy followers using online tools. They may help you target your audience and grow your followers as you need.

3. Take Advantage Of Your Profile Description

While Instagram is essentially a photo and video sharing platform, as a writer, you may be pleased to learn that you can still use your skills in most parts. Take the captions and bio in your profile, for example. You can enhance the impression that your posts have on your audience. Meanwhile, you can use your profile’s bio to give an introduction or a brief statement as to who you are and what your purpose is.

4. Engage With Your Users

When it comes to Instagram and other social networking platforms, simply releasing content is not enough strategy if you wish to build your audience and keep them. For that reason, it’s just as important to engage with them as to interact with them in the comments and react to Instagram story mentions. You must acknowledge and express gratitude to them for their support, as it could encourage them to continue to engage with you.


To succeed as a writer in the 21st century, you must now be more creative in how you gain more opportunities. Whether you’re trying to build a relationship with your audience as an author or find new clients as a freelancer, using social media is essential.  

Like businesses marketing their brands, you may also consider using networking platforms for marketing. However, in this case, the one you’re marketing is yourself. Therefore, sites like Instagram are perfect as it’s known to have a high engagement rate allowing you to engage with your current audience and find new ones. Hopefully, the tips above can help you get started on marketing yourself on Instagram or improve your Instagram strategies as a writer.

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