Digital Marketing

Blog vs Vlog in 2022: What will make perfect Digital Marketing Strategy

In an era of 24/7 connectivity, businesses are witnessing digital transformation end to end. It includes marketing and promotional plans, a key business operation of every company. With a phenomenal rise in the use of smartphones and the millennial habit of being online for browsing, entertainment and shopping, businesses are tapping this enormous online segment for their marketing campaigns. The rise in digital marketing over the past few years is testimony to the success in conversions, and companies are quick to devise marketing strategies around the ‘digital’.

As a marketing professional or an MBA student, you can longer afford to ignore the relevance of digital marketing. So registering for an advanced digital marketing course to master all the nuances of digital marketing strategies is a great way to be a step ahead in your career.

What is a Digital Marketing Strategy?

A digital marketing strategy is an action plan that designs a successful online marketing roadmap. It uses online channels for outreach and marketing and adopts a mix of digital marketing channels for its promotion. The digital marketing strategy is a framework that designs how your business will achieve its marketing goals using carefully selected online methods like content marketing and social media. Although a business has access to various online channels, content marketing and social media are two segments that have emerged as the most important digital marketing strategies.

Content Marketing: the ultimate Digital Marketing Strategy that works

Today, content marketing exists in its traditional format of Blog posts and white papers and the more advanced set-up of videos and podcasts. It uses storytelling, information sharing and advertising to increase brand awareness. The ultimate goal is to convert the Blog reader or video viewer into a customer. The purpose of these Blogs and videos or Vlogs is to provide value to the customer and build a sustainable customer relationship that translates into brand loyalty instead of a one-time transaction.

The analytics for your content marketing strategy reveals information about your customers: What are they looking for? What type of content makes them stay on the Blog page or Vlog link longer? What type of content makes them click on the links provided?

Blog vs Vlog: What is more effective?

Blogs and Vlogs are popular ways of communication with online users. While Blogs have text content, they can also include images, texts, and GIFs. They contain information on the subject being discussed, pros and cons, tips, and ideas on the topic. Blogs contain links with a distinct Search Engine Optimization (SEO) role. Blogs help businesses increase traffic, generate leads, advertise their products or services, and boost sales. They are a part of the company website or feature in external Blog sites.

Vlogs are similar except for how the content is presented. They are a video version of a Blog, made for entertainment or awareness. The topic is addressed through a video as a storytelling way. Vlogs allow out-of-the-box presentations and unique ways of communication with their followers. The purpose is to engage with the viewers and compel them to return for more.  YouTube, Facebook, Vimeo and Dailymotion are some channels that businesses use for posting Vlogs.

As a part of content marketing strategy, more and more companies are now considering Vlogs. The traditional Blog was the king of content until the Vlog came to seize the crown! Although both Blogs and Vlogs can be ‘liked’ and ‘shared’, Vlogs tend to get viral for more exposure to the content. Visual imagery is a proven powerful tool, and companies are realising this as they invest more in creating a Vlog channel and using it as a powerful marketing strategy.

What is the reason for marketers investing more resources in Vlogs? What makes them more effective as marketing tools?

Vlogs are engaging

Vlogs showcase the brand of a company, with on-screen presenters displaying a product or and how customers can benefit from a service. Viewers can relate and understand the visual presentation more easily than a textual Blog. Vlogs enable a viewer to engage, and this increases customer trust in the product or service.

Vlogs are a convenient channel for interaction

With smartphone use on the rise and users connected online 24/7, the Vlogs afford an easy-to-view option than a Blog that is difficult to read on small phone screens. However, videos can be accessed on the go, and shared for viral marketing.

Vlogs are more shareable

Moreover, viewers who watch Vlogs on their mobile devices are more likely to share the video through the many social media applications on the phone like Facebook and WhatsApp. Vlogs are known to become viral within hours, while it takes days and sometimes weeks for Blogs to reach even half the viral capacity.

More versatile

Videos can also display the topic visually through live streaming and demonstrations. This enriches the content and enhances the popularity of Vlogs. Users can subscribe to the Vlog channel and view the video the moment they receive the notification.

Useful for rural and localized marketing

Vlogs can be easily produced in the local dialect and be a powerful method of digital marketing. This is why today, Vlogs are popular for rural marketing where literacy is low in the countryside or consumers are not accessing written content.

Has a wider marketing funnel

For Blogs, the number of visitors is comparatively less than the Vlog. In Vlogs, the number of visitors is much more as videos are shared instantly on mobile devices.

Vlogs also allow the live-streaming of an event like the launch of a new product for a wider and quicker audience reach.

Blog vs. Vlog: How to design the perfect Digital Marketing Strategy in 2022

Creating a digital marketing strategy involves goal setting and planning the marketing mix of channels. A strategy helps to track marketing success or determine how to improve efforts.

Content marketing is an integral part of the digital marketing strategy and both Blogs and Vlogs form a critical part of the overall marketing approach. Today, companies are not using a standalone Blog vs. Vlog strategy but implementing both as it is a good idea to have multiple approaches. By providing the audience with a choice of both content types, users and potential customers can do both – read and watch. At the same time, as we witness digital transformation across the board, companies are investing more in the video format of Vlogs. In 2022, we can expect Vlogs to feature prominently in digital marketing strategies and for companies to invest more in exclusive Vlog channels. Businesses are expected to promote and share Vlogs through Whatsapp, an instant shareable and viewing platform, even without links.

Conclusion

Putting together a digital marketing strategy requires expertise and experience. As a business that wants to maintain a competitive edge, you will want to hire expert digital marketing professionals to focus on the most important part of a marketing campaign.

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