Social Media

Learn About Instagram Widget & Why It Is So Important

Instagram widget is the tool that marketers use for engaging their website visitors and boosting their sales. Learn about it and know why it’s so important for your business.

People’s love for Instagram is undeniable. That’s because the platform has some amazing visuals to offer. We all have often found ourselves spending time dwelling on Instagram, scrolling through the engaging content it offers.

What if we tell you that you can now bring this engaging content to your website? Yes! Through Instagram Widget, you can bring your preferred Instagram content to your website and offer your website visitors a better engagement opportunity.

Are you wondering how that works? Let’s find out!

What Is An Instagram Widget?

An Instagram Widget is a tool that enables users to fetch their preferred Instagram content right from Instagram, curate the content into a unified feed or a widget and embed it on the website. Many Instagram Widget tools offer customization options like different colors, fonts, templates, layouts, etc., to match the vibrancy of the Instagram content.

You will also find tools that offer moderation options to filter out the irrelevant content from the widget so that you only offer premium quality content to your website audience. Not only that, you can very easily aggregate your content from Instagram using your unique hashtag, handle, mention, tags, etc.

Many Instagram widget tools also offer code-free embedding options for the users to make the process more seamless.

Benefits Of Adding Instagram Widget On Website

Feeling skeptical about whether you should add the Instagram content to your website or not? Here are some amazing benefits of adding an Instagram widget to websites that will make you change your mind.

1. Improves Website Experience

Improve the website experience of your website visitors as they come across the Instagram Widget. The Instagram Widget would add the perfect touch of vibrancy to your website, improving the entire outlook.

As we know, Instagram is known for the visuals it offers to the users; adding the Instagram widget would change the entire outlook of your website and help your website stand out among the competitors. It will boost the performance of your website and will put the perfect first impression on your website visitors.

2. Increase Website Dwell Time

Your website dwell time decides whether your website visitors like your website or not. Adding the Instagram Widget on your website would offer something captivating and engage the website visitors. They would want to stay longer on your website to explore the Instagram content that you are offering on your website.

It will boost your website engagement rate, improve the time they spend on your website, and decrease the bounce rates. It would send out positive signals to the search engines like Google and Yahoo. Many Instagram Widget tools also offer auto-sync options that give real-time updates, offering something new to the visitors each time they visit. So you can be assured that they keep coming back to engage with the content on your website.

3. Highlight Your Branded Campaigns

Instagram Widget comes as something unique on your website. Do you know what that means? It means that it opens up an opportunity for you to increase the visibility of your content. Now, you can highlight your brand campaigns on your website with the attention-grabbing Instagram Widget.

Organize hashtag campaigns and bring them to your website with the Instagram Widget and improve their visibility as you present it to your digital audience. It is a great strategy to take your social media campaigns beyond social media and improve the benefits they bring in.

4. Showcase Customer Experience With UGC

User-generated content is the content your customers create for you when they share their real-life experience with your brand. User-generated content acts as a trust-building factor among your audiences who are also seeking a reliable source before deciding whether they should trust your brand or not.

Collect UGC around your brand from Instagram using your branded hashtag or mention and use the Instagram Widget to display it on your website. It will be a great strategy to showcase your customer experiences on your website and gain users’ trust.

Let’s Call It A Wrap!

As we make it to the end of this blog, we hope that you have a better understanding of using an Instagram Widget. Also, how important an Instagram widget can be for you if you leverage it in your marketing strategy.

So, what are you waiting for? Choose the right Instagram Widget tool for your brand and leverage a better website performance and engagement rate as you embed the Widget on your website.

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