If you have a visual platform like YouTube, Facebook, Instagram, or even Twitter, making videos is a big part of your marketing arsenal. There are a lot of awesome (and free) social media editing tools and video editors out there that you can use to help improve the quality of your videos.
When you’re creating video content, you need to make sure it’s high quality. The better your video looks, the more engagement it’ll get, which means the more viewers you’ll have, the more page views, and, thus, the traffic you’ll gain overall.
To sum up, social media is all about content, and video is the king of content. If you’re creating videos for your social media accounts, here are 4 Video Editing Tips For Better Social Media Content that will help you bring your videos to the next level.
Tip 1: Optimize your videos according to the social media platforms
Social media platforms like Facebook, Twitter, YouTube, and Instagram all have different optimal length guidelines for video. Understanding how long your video should depend on its purpose and the platform where you’re posting it. Here’s a breakdown of how long your video should be on each social media platform:
- Facebook: 2 minutes or less (1 minute )
- Twitter: 1 minute or less (30 seconds to 1 minute )
- Instagram: 15 seconds or less
- YouTube: Up to 2 minutes
The general rule is shorter is better. This is because people are more likely to view short videos than longer ones. According to the latest data from a study by Wistia, videos between 30 and 40 seconds in length receive the most views across Facebook, Instagram, and Twitter.
However, this varies based on the type of platform you’re using and what type of content you’re sharing. There are some instances where longer videos are viewed more frequently on social media.
For example, longer videos will do well when they are part of a series on a specific topic. Currently, longer videos tend to be more popular on YouTube than on Facebook or Instagram. In addition, if your business offers an educational resource, longer videos might be a good option for you to use instead of a blog post or infographic.
Tip 2: Use subtitles and captions in your marketing videos
A video is a powerful tool for engaging with customers. It’s also a great way to increase conversions and sales. But it can be difficult to get started. If you’re an e-commerce business that relies on video, the key to success is utilizing captions and subtitles effectively.
This will help make your video more accessible to people who don’t want to watch the video or can’t view it because of their location, language, or hearing ability. Everyone loves to get lost in a great video, but it’s not always easy to do. In fact, social media posts with videos are more likely to be skipped over by viewers than those without. That’s why adding captions and subtitles can improve the experience for viewers who want to dive into the content you’ve shared. Captions and subtitles don’t just help people who can’t hear or understand the audio. They also provide context and summarize what’s being said in the video.
Tip 3: Use more square videos on social media
If you’re looking to create social media content that does well, you may want to consider using square video. Square videos tend to perform better on social media platforms because they have more vertical space and less horizontal space than the standard 16:9 ratio of most videos. There’s a lot of anecdotal evidence that square videos perform better on social media than full-frame videos. This makes sense because these platforms still prioritize video content in their news feed. The square format just looks better on most social media sites because it doesn’t require you to rotate your phone or tablet to watch. One can easily edit their videos in different aspect ratios by using an online video editor tool that fits well upon your needs or goals and partly on your budget. Try and test different tools and then settle for one. Furthermore, always keep your options open for any new addition to your video editing tool arsenal.
4. Incorporate more visuals in your videos and have fun creating content
Video has become an essential part of any type of content marketing strategy. The visual aspect of video can capture attention, engage an audience and increase conversions. Telling a story with videos is easier than you might think. Here are some tips to get you started:
- Think visually from the beginning – Before you even press “record,” start thinking about what shots look best for your brand. Know what you want to capture and make sure you have the right equipment to do it with. A great shot can turn a mediocre video into something memorable, so take the time to plan your shots and get them right on the first take.
- Keep it short – Most people don’t want to sit around and watch a long video on their social feeds, so keep your video short and sweet. In fact, squares typically play best at about 15 seconds long.
- Keep audio clean – Even if you don’t have a fancy microphone, you can edit audio, so it sounds great. In most video editing software packages, noise reduction and noise cancellation tools help clean up sound pretty well.
Some other video editing tips for beginners
- Incorporate graphics and text into your videos
This will help your viewers stay engaged and understand your message better. The easier you make it for people to understand your video, the better chance you have of them watching the whole thing and sharing it with their friends!
- Keep an eye on what is trending on social media right now
If something is popular in the news cycle or among other influencers, try incorporating that into your content creation strategy. Even if you aren’t an expert on the topic, you can still use it in your video – talk about how it affects you or what you think of it!
Social media should be at the front of your mind when you’re thinking about video editing. A lot of social media users are on mobile, and it can be difficult to watch a video in full without also scrolling through your news feed.
By following the tips we’ve laid out here, you will create videos that look more professional and on-brand. You will also give yourself an advantage that so many companies overlook: a polished social media presence that your audience will remember and interact with. By embracing these video editing tips, you’ll be able to achieve these outcomes and more while giving your audience an engaging video they won’t be able to resist clicking. Hopefully, this post has given you the tools to improve your video editing skills and expand your social media reach.