Ecommerce sales and online shopping continue to grow in popularity, which is fantastic news if you are a small business owner. But it is not good news for poor packaging. As competition rises, so does the packaging stakes, and your business needs to keep up.
The good news is that there are solutions to stand out from the crowd. One of those solutions is custom packaging. There are many types of custom packaging, but essentially, it is tailored to your business and products.
If you are a small business owner, read on. Here are some of the benefits custom packaging offers your e-commerce business.
Protect Your Product
The packaging industry is enormous, which means you have many choices. But not all packaging is created equally. If you choose standard packaging, it may not be the best option for your product.
There is nothing worse than receiving poor customer feedback due to a broken item. You will lose customer retention and damage your reputation. However, the best custom packaging will protect your products.
You can design packaging that perfectly fits your products and add extra protective measures such as picture matting.
Build Brand Awareness
Custom packaging allows you to stand out in a sea of cardboard boxes. You can create an eye-catching design and includes your logo, which helps build brand awareness.
You can also include company information on packagings, such as the products you sell, contact information, social media handles, and your brand message. It is essentially free advertising and builds company credibility.
Custom packaging also helps you meet regulations and keep consumers safe. For example, the food packaging industry has a lot of rules to meet.
Custom packaging helps guarantee you include all the information your customer needs. Plus, you can disclose if there are any fragile or sharp objects inside, which helps reduce liability risk.
A Memorable Customer Experience
The best custom packaging also makes the buying experience more memorable for the consumer. It grabs their attention, feels more personal, and encourages them to share your brand.
Standard cardboard boxes can often seem dull, and some consumers may not even know it’s the delivery from your business. Consumers want their experience to be enjoyable from the moment they invest in your e-commerce business to when they receive your product, so do not let them down with poor packaging.
After all, unboxing videos are viral on social media channels, and attractive packaging makes sharing more appealing. You can also add photo-worthy details, such as quotes, which consumers may want to capture. They may even order from your business due to the attractive packaging!
The Best Custom Packaging
There are many benefits to using custom packaging. But if you pick the wrong custom packaging provider, you might as well stick with standard packaging. Not all custom packaging is equal, so take the time to research different companies to pick one that is reputable and best suits your business.
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