With over 31,000 job openings in the marketing industry expected over the next year (and median pay of almost $142,000), you might be considering making a career switch.
You don’t need tons of experience to become the best digital marketer out there. In fact, all you need is a little time, education, and patience to start landing customers and building your network.
Luckily, we’re here to help you get started with the process. Read on for a brief guide.
What Is Involved in Digital Marketing?
Before you dive in, it’s important to know all about different marketing efforts and what they can potentially accomplish.
Take content marketing for example. On the surface, it’s just creating content, getting the occasional sponsor, and then posting it for the world to see, but it’s actually so much more technical than that. You’ll have to learn about SERPs, SEO, PPC, email marketing, social media, web analytics and reporting, and even web design.
Learning about all these different things, however, isn’t complicated or expensive to do. In fact, a quick Google search and an hour of reading can help you uncover a lot more than you might’ve originally thought.
Educate Yourself
Yes, we just talked about educating yourself, but it truly is the key to innovative marketing. If you don’t have a plan, then it’s going to feel impossible to get yourself started and off the ground.
You can go to YouTube to start your search, you can turn to any number of online articles, or you can enroll in an online course. Keep a notebook strictly for your marketing notes, and create a study plan to help yourself get started.
Build a Portfolio
Building a portfolio is the perfect way to start your business promotion. Not only does it show that you have experience in the field, but it gives your clients or potential employer something tangible to see your work with.
To start building one, you can take on a few free clients and ask them to give you a detailed review or even a promotion.
Networking Makes a Difference
Having connections in the marketing industry can make all the difference when you’re trying to land clients and deals, and there’s no shortage of opportunities to connect.
You can attend events, send cold pitches to companies, or you can even partner with a white label PPC agency to help bolster your network. Whatever you do, remember the importance of having people in the industry on your side. If you’re new to it all, having a mentor might even help as well.
Ready to Become the Best Digital Marketer?
Now that you’ve seen a few of the steps you can take to become the best digital marketer out there, it’s easy to see that process itself is actually not that labor-intensive to start out. Also, if you do seek education, you’re likely to see a quick return on your investment as you kickstart your career.
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