Social Media sites have made a big impact on people’s lives, it has become a necessary part of daily activity and here we will talk about Instagram, one of the most popular social networking sites worldwide with more than 1 billion active users per month.
Instagram was launched in 2010 and over the 10 years, this app has gained so much popularity and has become one of the most happening social media platforms which allow us to share photos and videos through a smartphone.
It is not only limited to sharing your selfies and videos, but it also helps you grow your brand awareness and to showcase new products and also allows the shoppers to buy your products directly from the Instagram post.
To take your Instagram profile or usage to another level and to use Instagram in the best ways possible, we have 5 tips and tricks for you!
Add Hashtags to your stories and post!
Adding a Hashtag to your Instagram stories and posts is one of the easiest and best ways to ensure that your posts are essentially searchable and also a great way to build an online community. You can also add a hashtag to a post that you have already shared by editing the caption or just post a comment on that post and include your hashtag in that comment.
Always choose the right hashtags, make them too generic. Take advantage of trending hashtags and avoid banned hashtags. You can use up to 30 hashtags on a regular post and up to 10 hashtags on a story.
Also, make sure that hashtag means what you think it means, doesn’t just post it without fully understanding the context of relevant and appropriate Hashtags.
It is an organic and natural way to expand your reach and grow your following.
Post when your followers are most active
By using Insights features of your Instagram business account, you can discover your own followers’ Instagram habit, this particular feature helps you to identify when your followers are more active and allows you to schedule accordingly.
Currently, this Insights feature is available for business accounts only, but if you convert a personal account to a business account then you can view the Insights for the content you have posted and once you switch back to your one, you’ll lose all of your Insights data.
This feature also helps you to find out your audience’s age, gender, where they live, how they are discovering you, and how often they interact with your account. Use this treasure information and analyze your content. Also, this feature is totally free, charge nothing!
Host an Instagram contest
Win a free trip to goa and all you have to do is post a comment, tag your five friends! Voila! What could be better than this?
An Instagram contest is a great and powerful way to grow your brand and build an engaged audience. Plan a perfect contest, you can partner with another brand to increase the reach, Explain rules to your audience in an easy way, define a clear theme.
Don’t let the contest stay on Instagram only. Share it everywhere, post your content on Facebook, Snapchat, tweet the link. Spread it like crazy!
Once the contest is over, go live and announce the winner.
In the Instagram language, it is basically known as a giveaway. If the giveaway is carried out well, this can increase followers rapidly and boost engagement and brand awareness.
Interact with your audience.
Don’t just login, post, and logout! Get involved with your followers, talk with other influencers to build a strong sense of community. It is one of the most reliable ways to win on Instagram.
Go live and interact with your target audience, listen to their needs, and respond accordingly.
Go ahead, listen, and respond to your online community, make them feel heard and acknowledged. Hold Q/A sessions, try to respond to as many questions as possible, this will improve your relationship with your audience.
Use polls/real-time voting to know the actual taste of your audience, it will help you to gather instant feedback.
Reply to the comments as much as you can, also get connected with other influencers to be smart, and choose someone who has a high engagement rate.
Use the Instagram Stories Highlights. Create, add, and Wow!
Last but not least, this highlight feature of Instagram is yet another way to win Instagram! Unlike Instagram stories expiring at the 24-hour mark, story highlights are forever and allow your followers to access them at any time. It is one of the beautiful updates of Instagram so far, the profile looks more attractive with such highlights, it actually elevates the profile.
It will also help you to expand your social reach and it is not only for a business account, anyone can use it irrespective of any account!
By following these 5 tips you could change the way you use Instagram and this will help you to maximize your Instagram channel’s potential.
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